Privacy Policy

Privacy Policy

Effective date: july 18, 2023


 We respect your privacy issues and value our relationship with you. This privacy policy describes the types of personal information we collect about customers, how we use this information, who we share information with, and our customers' choices regarding our use of this information. We also describe the measures we take to protect information security and how our customers contact us about our privacy practices.


Click one of the links below to jump to the listed section:


Information we collect

Information you provide

How we use information

Information we collect through automated means

The technology we use

Cookies, web server logs, web beacons and geolocation technologies

Third-party website analysis service

Targeted advertising

How we use information collected through automated means

Push notifications and in-app alerts and updates

Information we share

Your rights and choices

data transmission

How do we protect personal information

Links to other websites

Updates to our privacy policy

How to contact us

the difference



Information we collect



We may obtain personal information about you from various sources. When you provide information on or through our website, through or when you visit and/or use our social media/social network pages (or related platforms or corresponding mobile applications, such as Facebook, Instagram) , When you download, we may collect this information (via Apple iOS, Android or other operating systems). When you visit any of our stores or participate in our activities, when you join any of our loyalty programs, we will install one of our mobile applications on your mobile device (and/or use such applications in it Procedures) or apply for any of our membership programs. Our products can be sold in many department stores. Unless you specify otherwise when you provide your personal information, any personal information collected in these department stores will not be provided to us.This privacy policy does not involve any data collection by our retail partners. We may also collect relevant information when you visit this website, our social media/social network pages (or related platforms or corresponding mobile applications), or when you use the services or functions of any of our mobile applications . Certain information about your device or usage is automatically generated or uses technologies such as cookies, web server logs, and web beacons.




Information you provide


You can choose to provide us with personal information in a variety of ways, such as when you participate in special offers or promotions, or when you shop at any of our counters through our department stores, our stores, or our website. Social media/social network pages (or their related platforms or corresponding mobile apps) or through one of our mobile apps. The types of personal information you may provide to us (if applicable) include:


Contact information (such as name, postal address, email address, mobile or other phone number, mobile service provider);

Age and date of birth;

Race, gender, preferred language;

user name and password;

Payment information (such as your payment card number, expiration date, shipping address, and billing address);

Purchase History

Product preference and communication channel preference;

Your physical characteristics and skin care problems and/or skin care system, skin type, skin condition (sensitivity or allergies), and medications that may be considered sensitive personal information under applicable laws;

The contact information of friends or other people you want us to contact (if you have obtained the necessary consent of these people, we can use this information);

Content provided by you (such as photos, videos, comments, articles, survey responses and comments);

Information provided to us when you visit our social media pages or use one of our social networks or mobile applications (e.g. your name, profile picture, likes, location, friend list, and social media network or application registration description Other information) page or location details when you use one of our mobile apps);

Your membership program or loyalty program account identification number.

You voluntarily provide us with your personal information, but if you do not provide your personal information, you may not be able to obtain certain services and promotions.




How we use information


We may use the information you provide for the following purposes:


Send you promotional materials or other communications;

Provide you with the information and services you need;

Contact you to follow up or confirm your order, appointment, return or refund, and send you other non-marketing communications related to the products and services we provide to you;

To process your payment and/or gift card transactions;

Create and manage your account, including access to your online and in-store purchase history;

Assist in product selection and replenishment, including registration through our customers;

Manage our membership list and loyalty program list (if any);

Respond to your inquiry;

Tailor advertisements on our website, social media platforms and other places based on your interests and history;

Communicate with you and manage your participation in special events, contests, sweepstakes, programs (such as loyalty programs, if any), surveys and other offers;

Operate and communicate with you on our social networks or mobile applications;

Operate, evaluate and improve our business (including developing new products and services; enhancing and improving our products and services; managing our communications; analyzing our products; performing market research, data analysis and customer relationship management plans, and performing accounting , Auditing and other internal functions);

Comply with applicable legal requirements, relevant industry standards and our policies;

To avoid duplication and ensure the accuracy of your information, please clean, link or merge our records internally or through our service providers on a regular basis.

We may also use this information in other ways, and we will provide specific notices at the time of collection.



If you provide us with such information and you expressly agree to such use in writing, we can use all types of personal information listed in the "Information You Provide" section above for direct marketing. In this case, we may use your personal information to directly sell you the following categories of goods and services:


Beauty and skin care products;

Hair care and hairdressing products;

Hair dye


Perfumes, perfumes, essences, deodorants, household perfumes and candles;

Shampoo, conditioner and cleanser;

Tea and tea bags;

Special events, competitions, sweepstakes, performances and surveys; and

Any other products or services we provide.

Direct marketing communications may be sent to you through various channels, including via telephone, post, email, SMS, mobile applications, online applications, social media platforms and other online methods.


Through our contact with you, when you register our account or program (such as membership account, loyalty program, etc.), or when you accept our services, we will share more of our multi-brand beauty tips and information with you, in addition to In addition to any interaction with the brand you initially came into contact with, you may be invited by that brand (ie us) to subscribe to the marketing materials of multiple adjacent brands provided by our company as a whole. With your consent, the personal information you provide in the form or the personal information you provide when you agree to the above subscription will also be used by us for this marketing purpose. Our handling of any data transmission issues related to this paragraph will comply with the provisions of this privacy policy.


If you do not want us to use your personal information in direct marketing, you can opt out of our direct marketing at any time in accordance with the procedures set out in the "Your Rights and Choices" section below. If you request it, we must stop using your personal information in direct marketing without charging you.


We will only use the personal data provided by you for direct marketing in accordance with the Personal Data (Privacy) Ordinance. Our direct marketing materials may come in many forms, including but not limited to marketing emails, emails, and text messages, the details of which are listed in the following subsections.



Information we collect through automated means


When you visit this website or click on our online advertisements (including our advertisements on third-party websites), visit our social media/social network pages (or related platforms or corresponding mobile applications), or download and/or When using any of our mobile phone applications, we also collect certain information about your use or equipment through automatic means or using technologies such as cookies, web server logs and web beacons. For example, if you use one of our mobile applications, we may collect your IP address, your unique device identifier (or other device identifier), and/or geographic location data in order to provide you with that mobile application Some features or functions in. As detailed below, we may also use various web-based technologies to collect information about your usage and browsing habits.


For convenience, our mobile apps may also include features that allow you to stay logged into the app so you dont have to re-enter your password every time you access the app. If you choose to stay logged in, you should know that anyone with access to your mobile device can access and change your mobile account, and can make purchases through your account. Therefore, if you choose to keep logged into the app on your mobile device, we strongly recommend that you enable the password lock security feature on your mobile device to prevent unauthorized access and use of your mobile device and your account. application.



Technologies We Use


Cookies, web server logs, web beacons, and geolocation technologies


Cookies: "Cookies" are small pieces of information or small text files sent by a website to your browser, and then they may be stored on your computer's hard drive as a label to identify your computer. Cookies will remember information about your activities on the website, by providing a customized experience and recognizing your preferences when you visit our website, so that your visit to our website will be more enjoyable and valuable. Your browser may tell you how to be notified when you receive certain types of cookies, and how to restrict or disable certain cookies. If you choose to disable cookies on your browser, some features of our website may be lost. To edit your cookie settings, click here: cookie settings..

Flash cookies: "Flash cookies" (also known as local shared objects or "LSOs") are data files similar to cookies, but they can store more complex data. Flash cookies are used to remember settings, preferences, and usage, especially for videos, interactive games, and other similar services.


Web server log: A web server log is an activity record created by the computer that delivers the web page you requested to the browser. For example, web server logs may record search terms you enter or links you click to provide web pages. The web server log may also record information about your browser, such as the IP address of the device you use to connect to the Internet, operating system type, browser type, domain, cookies set by the server on your browser, and your use of The language system used and the country and time zone where your device is located.

Web beacons, clear pixels or pixel tags: In order to control which web servers collect this information, we may place tags called "web beacons" on our web pages. A "web beacon" is a computer instruction that links a web page to a specific web server and its cookies. They are small graphic images in web pages or emails that can be used to record pages and advertisements clicked by users, or to track the effectiveness of email marketing campaigns.


Geolocation technology: Geolocation technology refers to technology that allows us to determine your location. We may ask you to manually provide location information on our website, or let your mobile device send us precise location information. We may also automatically collect general location information from your web browser.


Third-party website analysis service


We may use this website, our social media/social network pages (or related platforms or corresponding mobile apps) or our mobile apps (such as Adobe Site Catalyst and/or Google Analytics apps) Use third-party network analysis services on the Internet. The service providers that manage these services use technologies such as cookies, web server logs, and web beacons to help us analyze how visitors use the site. The information collected through these methods (including IP addresses) will be disclosed to these service providers, who use this information to evaluate the use of the website. You can deactivate the ability of these analysis services to analyze your browsing activity on this website. To learn more about web analytics services, and to exercise your choices regarding the collection of information on this website:



We have implemented certain Google Analytics Advertising Features (Google Analytics Demographics and Interest Reporting). You can opt out of the Google Analytics Advertising Features through Google Ad settings. We will use the data provided by Google Analytics Demographics and Interest Reporting as described under How We Use the Information.


To disable other third-party web analytics service provider cookies, some browsers indicate when a cookie is being sent and allow you to decline cookies on a case-by-case basis. You may also turn off cookies in your browser.





How we use information collected through automated means


We may use the information collected on this website through automated means for market research, data analysis and system management purposes, such as determining whether you have visited us before or are unfamiliar with the website, and customizing the advertisements displayed to you on our website And your interests and history with us, as well as compliance with our legal obligations, policies and procedures, including compliance with relevant industry standards and enforcement of our terms and conditions. We may also use information in other ways to provide specific notices when it is collected.



Push notifications and in-app alerts and updates


When you download one of our mobile applications, we may provide you with the option to opt-in to receive push notifications related to that mobile application on your mobile device. These push notifications may include promotional information about our products and services. You can choose not to receive push notifications by adjusting the settings on your mobile device after downloading the applicable mobile application. Opting out of push notifications will not affect other communications you receive from us, such as email communications. You may also receive alerts and updates about our products and services or your account with us in our mobile app. To opt out of receiving these alerts and updates, you can uninstall the applicable mobile application from your mobile device.



Information We Share


We do not rent, or sell, or otherwise (except as described here) disclose personal information we collect about you, so as to permit those third parties to directly market to you. But as may be required for the performance of the purposes discussed in earlier sections, we may share your personal information with:


Service providers, licensees and/or joint venture partners that may be located overseas, they can provide services on our behalf according to our instructions and send you direct marketing materials related to goods and services. We do not authorize these service providers to use or disclose information unless they provide services on our behalf or comply with legal requirements. Examples of these service providers include entities that process credit card payments, fulfill orders, and provide web hosting, advertising, and marketing services;

Other third parties use social networks, widgets and plug-ins. If you use any function provided to you by a third party on our website, it may result in the collection or sharing of information between us and the third party.

If we need to share your personal information with third parties on our behalf to achieve the above purposes, we will require these third parties to adopt the same or even stricter privacy practices for personal data processing. If you do not agree to share your data, we may not be able to provide you with certain services or benefits.


In addition, we may disclose information about you (i) when required by law or legal process, (ii) to law enforcement agencies or other government officials, or (iii) when we believe that disclosure is necessary or appropriate to prevent physical Injury or economic loss, or related to the investigation of suspected or actual fraud or illegal activity.


If we sell or transfer all or part of our business or assets, we also reserve the right to transfer the personal information we have about you. In the event of such a sale or transfer, we will make reasonable efforts to guide the transferee to use the personal information you provide us in a manner consistent with our privacy policy. After such a sale or transfer, you can contact the entity to which we transferred your personal information and ask any questions about the processing of that information.



Your Rights and Choices


We offer you certain choices in connection with the personal information we collect from you, such as how we use the information and how we communicate with you. To update your preferences, ask us to remove your information from our mailing lists or submit a request, please contact us as specified below.


Email Opt-Out

You can at any time tell us not to send you marketing communications by email by clicking on the unsubscribe link within the marketing emails you receive from us or by contacting us as indicated in the How to Contact Ussection below. You also may opt out of receiving marketing emails from us by sending an opt-out request to


Postal Mail Opt-Out

You can request Jo Malone London to stop sending you marketing communications by postal mail by following the instructions that may be included in our promotional mail. You can also request us to refrain from sending you promotional mails by contacting us as indicated below.


Text Message Opt-Out

You can request that we refrain from sending you text messages by contacting us as indicated below.


Social Networking Application Opt-Out

To remove or delete our social media applications from your social networking account, follow the instructions from the social network.



Geo-Location Information

When you use one of our mobile applications, you may be asked for your geo-location via such mobile application. You may choose not to share your geo-location details by adjusting your mobile devices location services settings. To decline sharing your geo-location details, follow the instructions on your mobile device on changing the relevant settings; otherwise, please contact your service provider or device manufacturer.


Withdrawing Consent

You may withdraw any consent you previously provided to us, or object at any time on legitimate grounds, to the processing of your personal information. We will apply your preferences going forward. In some circumstances, withdrawing your consent to our use or disclosure of your personal information will mean that you cannot take advantage of some of our products or services.


Reviewing, Updating and Modifying Personal Information

We may retain and use your Information for as long as necessary to fulfill the purposes set out above. You have the right to request access to and receive details about the personal information we maintain about you, update and correct inaccuracies in your personal data, and have the information blocked or deleted, as appropriate. The right to access personal information may be limited in some circumstances by local law requirements. We may take reasonable steps to verify your identity before granting access or making corrections. You may request to review, change or delete your personal information by sending an email to with attention to our data protection officer.





Data Transfers


We may transfer the personal information we collect about you to markets / countries other than the market / country in which the information was originally collected and your personal information may be processed and stored outside your market / country of residence. Those markets / countries may not have the same data protection laws as the market / country in which you initially provided the information. When we transfer your information to other markets / countries, we will protect that information as described in this Privacy Policy.




How We Protect Personal Information


We maintain appropriate administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. However, no security system is perfect, and we cannot promise that information about you will remain secure in all circumstances, including the security of your data during transmission to us or the security of data on your mobile device.




Links To Other Websites


Our website may provide links to other websites for your convenience and information. These websites may operate independently from us. Linked sites may have their own privacy notices or policies, which we strongly suggest you review if you visit any linked websites. To the extent any linked websites you visit are not owned or controlled by us, we are not responsible for the sitescontent, any use of the sites, or the privacy practices of the sites.



Updates To Our Privacy Policy


This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our personal information practices. We will post a prominent notice on our website to notify you of any significant changes to our Privacy Policy and indicate at the top of the Policy when it was most recently updated.




How To Contact Us


If you have any questions or comments about this Privacy Policy, or if you would like us to update information we have about you or your preferences, please contact us by email at






If there is any conflict between the English and the Chinese versions of this Privacy Policy, the English version shall prevail.